Asserting Blueprinting Proptech, a structured methodology to research early-stage proptech corporations

The GEM exists to function an goal and unique lens on the developments, corporations, folks and concepts that form actual property know-how. We do this by means of thought-provoking written evaluations, similar to our first GEM sequence began by Greg Fischer that checked out quite a lot of gamers within the smallholder property administration software program sector, and extra lately, a podcast collaboration with Rob Hahn. A part of fulfilling our mission to assist members construct wildly profitable actual property companies is educating potential traders, companions, and shoppers concerning the nice corporations we uncover.

To that finish, in the direction of the top of 2021, we launched a written sequence: Blueprinting Proptech (primarily based on our podcast, “The Blueprint Periods”). The objective is to introduce a structured methodology for analyzing early-stage corporations paving the way forward for actual property know-how.

We’ll take a optimistic outlook, however we won’t hesitate to level out weaknesses, ought to they come up. The range of sectors is a energy that we’ll depend on. Our objective is to search out probably the most transformative early-stage corporations, regardless of their focus. That stated, we may additionally cowl later stage corporations that we consider in. Additionally, to be clear, GEM membership is just not a requirement to be profiled on this sequence (though we might like to have founder illustration in GEM for all corporations).

THE TIME IS RIGHT
Thoroughness is important to a complete understanding of an organization’s prospects. We consider that hype and feasibility usually are not the identical factor. We consider that the subsequent titans of proptech are being created at the moment.

We’ve not achieved a adequate job of dissecting particular person corporations, as most Broadcasts give attention to analyzing a selected perspective. That was largely what led to collaborating with Robert Hahn and Lynette Keyowski on The Blueprint Periods.

Our podcasting objective centered on offering an area for actual property startup founders to inform their tales to those that want to listen to them most: potential traders, enterprise companions, and forward-thinking trade influencers. Along with finance and technique, we discover the human tales of the superb entrepreneurs creating the long run. In our quest to herald the way forward for actual property and the broader constructed world environments being created, we’re redoubling our consideration to highlighting these corporations which are poised to develop into the long run kings of the class. Podcast consumption requires long-form consideration, whereas the written phrase permits for a extra concise and direct dialogue. They each have a spot.

In our preliminary written evaluations of the corporate within the Blueprinting Proptech sequence, we’re CityBldr, Module, Rabbu, Flock Houses, Padsplit, and Cunning AI.

We’ll divide every firm into seven essential elements that provide an entire profile of the corporate. Every complete evaluation will cowl the next components:

BIZ-BRICKS
the idea for understanding the corporate

DISTRIBUTION
the act or technique of supplying services or products to people and different companies

COMPETENCE
the entities with which one is competing; the opposition

DIFFERENTIATION
the motion or technique of differentiating

ADVERTISING HYPE
extravagant or intensive promoting or promotion

THE MODEL SESSIONS
a podcast for distinctive founders of remarkable startups which are revolutionizing the true property trade

CRYSTAL BALL
a method or technique of predicting future occasions

PROPTECH MOVE FORWARD
Blueprinting Proptech is extra than simply profiling nice corporations: we’re dedicated to separating the wheat from the chaff. Which corporations have transformative potential to emerge as class kings of their respective lanes? What are the most important alternatives and which corporations are closest to capturing them? And which corporations provide extra substance than simply promoting?

We’ll begin with the six corporations featured in The Blueprint Collection podcast. We already revealed the Module and PadSplit evaluation, and Rabbu was eliminated later this week.

Are you a proptech government or VC and considering studying the complete articles? Request the GEM under.

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